Everyday Shea is a certified Fair Trade Organic Body Care line. They are paraben free, do no animal testing in any way, use no synthetic fragrances and help community empowerment.
The origins of Everyday Shea are truly inspirational. Everyday Shea is an extension of Alaffia Sustainable Skin Care. Alaffia was founded by Olowo-n’djo Tchala, a Togolese native, as a way to generate funds to conduct community enhancement projects in his home country, as well as other West African nations, in order to reduce poverty and gender inequality. Olowo-n’djo strongly believes that Africans can mobilise their natural resources (namely Shea Butter) in a sustainable manner to empower their own communities, and that this is a much more effective and sustainable avenue towards reducing poverty than waiting for outside aid or for a corrupt government to fall.
Everyday Shea is a value line product that is price sensitive, and effective. It provides a way for health-conscious families in the west to afford clean, petroleum free body lotion and organic body products.
Everyday Shea not only looks after your family, but also the families of many people who are actively sorting out avenues to improve their life, and by extension, the world we all share.