Sydney naturopaths Shane Sullivan and Stephen Strada established the Vital brand with the birth of Vital Greens, in response to an influx of clients presenting ever increasing incidences of gut, bowel and digestive problems. They established a complete powder formula that alleviates digestive conditions and poor absorption. The Vital Protein range was later created and in 2011, Martin and Pleasance Pty Ltd acquired ownership of the Vital brand. Although Shane and Stephen outgrew their ability as a small company to constructively manage the expansion, due to the remarkable success of the business over the previous 11 years, today, they still remain deeply engaged with the Vital brand and products.
With the philosophy of ‘Integrity, Quality and Innovation’, Martin and Pleasance is a 150 year old Australian owned and operated company, which has offered an extensive range of natural remedies and medicines for generations. They pride themselves on establishing new and arising products, without compromising quality of performance, while continuing to enhance their traditional brands that have framed the company’s foundations.